About Us

Our Story

Hola! We founded HowToLaPaz in 2018, born from countless conversations in cozy coffee shops, fueled by cappuccinos and carrot cakes. Frustrated by the typical portrayal of La Paz as a ‘dangerous’ destination that gets skipped in favor of the Salar de Uyuni, we decided to showcase the city we love in a new light.

We are three passionate paceñas who call La Paz home, and we want you to experience it the local way. Our vision is simple: to help travelers discover La Paz as we see it—vibrant, complex, and full of hidden gems.

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Our Mission

We believe that travel is about connection, and our mission is to offer authentic, insider experiences that allow visitors to engage deeply with La Paz. Whether you’re here for a day or a week, we want to help you find the rhythm of the city, go beyond the usual tourist spots, and truly feel like a part of the local scene.

What We Offer

We provide personalized recommendations, local insights, and unique tours that reveal the true spirit of La Paz. From hidden treasures tucked away in bustling neighborhoods to local traditions that define the city, we aim to enrich your journey by offering more than just the standard tour experience. Whether it’s your first visit or your tenth, there’s always something new to discover.

Why Choose Us?

At How To La Paz, we focus on giving travelers an immersive experience. Our guides are locals who know the city inside and out. They’ll not only show you around but also share the stories and history behind every corner, helping you uncover a deeper understanding of La Paz and its culture.

Feel like a local

Let us take you to some of our favorite spots and share the hidden gems of this incredible city.

Explore La Paz the "Paceño" Way

La Paz is more than just a city — it’s a living, breathing experience filled with charm, energy, and a unique cultural spirit. From cozy coffee spots to vibrant markets, stunning views, and rich traditions, we’ll guide you through it all, just like a true paceño. Whether you’re seeking hidden gems, local hangouts, or simply looking for tips to plan your perfect day, How To La Paz is here to make your journey extraordinary. Let us help you uncover new friends, explore the city’s vibrant pulse, and create unforgettable memories along the way.